Ethics and personal integrity! The CCD saga…

Cafe Coffee Day transformed the social scene in India with its laid back style and presence on virtually every street corner in our cities. Even though I belong to Coorg, the land of coffee I am not much of a coffee drinker…. Still, I have spent many an hour with my wife, my friends, my colleagues, and nowadays with my laptop for work! But then this post is not about the success story that the world knows about mostly.

As per the news reports on the web, V G Siddhartha – Owner of Cafe Coffee Day – reportedly has committed suicide. His body has been recovered from the Netravathi river, 2 days after he went missing.

His story, when it is discussed threadbare in the weeks to come, should serve as a stark reminder of the fragility of life and its transient nature, financial and /or professional success notwithstanding.

I would consider this unfortunate incident to be a wake up call for all of us to just re-orient ourselves and our mindsets (and that of our spouses and children too) for not focusing solely on success, but also to equally be able to handle failure and the social pressures it brings along with it.

It should be a lesson for us all that as long as our personal and professional work ethics are strong, failure should be treated just as another one of life’s s experiences and not be the end of it all.

This also brings to focus that being in touch with our inner self and having a strong spiritual core (please note its spiritual, not religious) is very important for humankind to view life more positively.

Therefore investing in one’s self on an everyday basis is vital for ‘happiness‘ and ‘success‘.

Reading of books, whether on your phone or in hard copy (preferrred), healthy associations at work and in life, good friends, balanced nutrition, daily exercise and most importantly, peace of mind, are vital ingredients for a successful life.

At the very centre of it all, *honesty to the cause* (whatever that may be) and to one’s self , *personal integrity* and *ethical conduct* in your work life and personal life seamlessly , needs to be not just a choice, but a chosen lifestyle !

Its a time to introspect, for all of us , to check towards where we are hurtling!

Let us all resolve to be *honest*, *straightforward* and *ethical* in our daily lives, from today onwards!

We can indeed be the change that we want to see!


Published by Delta Zulu Consultancy

I am a Public Health Specialist with a passion for sustainable promotion of human co-existence with the environment! My areas of interest and expertise are Health Risk Communication and Community Engagement, Food Safety, Environmental Medicine and Mass Gathering Medicine. I believe in leveraging the power of technology to capture the imagination of people to inspire them to achieve their health potential, in a sustainable manner. I aspire to empower my partners and motivate stake holders to consistently seek 'work around' solutions, while hoping to achieve an utopian ideal balance.

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